Welcome to the fourth blog in Zupplychain's 'How to make the most of your registration' series. In this piece we wrap up the previous tips and explanations on storage provider registration by saying a few things about how provider warehouse profiles get in front of potential customers and what they see.
When a customer makes a search, your warehouse will appear on their results list if ALL of the following is true:
- Your warehouse is in their search zone, as specified by a central point and a mileage radius.
- You have enough free pallet spaces for their search quantity in the first week of search. These free pallet spaces may include more than one pallet type.
- Your free pallet spaces have a pallet footprint that can accommodate the specified footprint. For this, Zupplychain uses pallet widths - we assume 300 euro pallets can fit in 300 standard pallet spaces (though with wasted space and possibly a higher price than if accommodated in designated euro spaces) but that 300 standard pallets cannot be accommodated in 300 euro spaces.
- Your maximum pallet heights and weights are greater than the search details.
Some of the information Zupplychain ask for from both parties does not play a role at this stage:
- We ask the customer to specify the product. That is for information for providers should an enquiry proceed. We do not match this against provider's 'product exceptions' as to do so would require all to use the same spelling, terms, letter cases, or a massive list of tick boxes. The customer will see a provider's product exceptions at the beginning of the 'submit enquiry request' step.
- We ask the customer to specify an 'expected period', i.e. an expected end to the storage requirement. If your warehouse does not have expected availability for the whole period, it will still show in the results but will not be able to be selected, unless the customer adjusts the quantities week by week to reflect actual movements out, which then 'fit's your availability.
- We don't tell the customer your product insurance cover until the enquiry phase. This is just to avoid information over-load when the customer is looking.
- We do not show the customer any of your contacts or contact details, but we do give them your warehouse name and show where it is on a map.
When a customer does a search, they see a list of warehouses that meet their search criteria and a map with them marked on. The customer can they view the details of each warehouse, where they will see:
- The provider's warehouse/ business description, photos, uploaded documents, services and specifications.
- Their search quantities compared to the provider's availability week by week.
- The warehouse's pricing (per pallet week and 'in and out') for each week of the search, and a total cost per week based on the customers expected quantities.
- A total cost for the storage period (the sum of the weekly costs).
- Details of any volume discounts, if relevant to the search quantity. These discounts are applied to the costs listed by week.
- A button to select the warehouse for an enquiry if the quantity fits for all weeks.
So, to appear in as many customer searches as possible, you should consider the following elements of your registration:
- Put as much space on Zupplychain as possible without getting to the point where you may have to turn down too many enquiries. Repeat customers will learn this and be put off.
- Specify multiple pallet footprints (pallet widths) for each of your pallet types. This will also mean that your prices may be more appropriate for each pallet footprint.
And, to ensure you maximise your chance of getting enquiries...
- Use the free text description and the services/specifications tick boxes to show the quality and services of your warehouse and business.
- Add photos and documents to further communicate your proposition.
- Consider using multiple pallet types and multiple pallet footprints to fine tune your pricing for different customer search criteria.
- Extend your availability as far as you can, preferably to the end of our calendar (we will periodically extend our calendar and advise warehouse providers of that so they can extend their availability).
So that's all for now on making the most of your Zupplychain provider registration. You should also see our blogs on how to use the Provider Dashboard.
If you have any further queries on how to make the most of your warehouse registration, please don't hesitate to get in touch .